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University of Houston Athletics
Men's & Women's Basketball to Face Kansas in Mexico City in December 2024
6/8/2023 8:53:00 AM | Men's Basketball, Women's Basketball
Games will tip off Big 12 Mexico
IRVING, TX – Following the launch of Big 12 basketball in Mexico, Big 12 women's soccer and baseball will participate in exhibitions against clubs from the region.
Additionally, the Big 12 will explore establishing a football bowl game in Monterrey, starting in 2026. This would be the first bowl game ever held in Mexico.
"Mexico is a natural extension to the Big 12 footprint, and I'm thrilled to introduce Big 12 Mexico as the Conference's first-ever international presence," Commissioner Brett Yormark said. "Through Big 12 Mexico, our student-athletes will have the opportunity to compete in an international setting, and our Conference will have the chance to showcase our brand across Mexico."
Leading up to the launch of Big 12 Mexico and throughout 2023, FOX Sports and ESPN will help seed the Big 12 product across Mexico and Spanish-speaking communities through their ESPN Deportes (U.S – based), ESPN Mexico and ESPN on Star+ (Mexico – based channels and OTT service) and FOX Deportes (U.S. – based) channels, which will air select Big 12 football and basketball games. Additionally, the Big 12 will look to secure for the first time Spanish radio broadcasts for Big 12 Football and Basketball Championships in 2023-24 and beyond and will implement a robust Mexico digital strategy.
The Big 12 Conference will team up with Mexico City-based live entertainment agency Zignia as a co-promotional partner. Zignia will support with marketing and sales of Big 12 Mexico events, as well as provide the Conference with their depth of resources. Additionally, On Location, an Endeavor-owned company, will assist with all school travel and packages while Endeavor will assist the Conference in all facets of its international digital strategy. The Big 12 Business Advisory Board will also continue to provide key insights and counsel as the Conference grows its presence in Mexico.
Beyond hosting Conference games across multiple sports, Big 12 Mexico will see the Conference execute a variety of community outreach programming, commercial partnerships, merchandise and activations. This includes the Conference partnering with notable musicians and artists and launching an influencer marketing campaign in the region.
Five current and future Big 12 Conference campuses – Baylor, Houston, TCU, Texas and Texas Tech - are located less than 400 miles away from Mexico, while the University of Oklahoma and Oklahoma State University have campus extensions in Mexico. Mexico City – the largest city in North America with a greater area population of over 22 million – has played host to MLB, NBA, NFL, and is home to the G League's Capitanes de Ciudad de México.
SUPPORT HOUSTON RISE
Join Houston Rise, a $150 million fundraising campaign for Houston Athletics dedicated to championship success in the Big 12 Conference.
Every Houston Rise contribution prepares our Cougars to compete and win when we start Big 12 competition in July 2023. Click here to rise and be counted.
JOIN the 50-50-CLUB
Fans are invited to join the 50-50 Club to support Houston Men's Basketball. 50-50 Club members help fund program necessities and enhance the experience for our student-athletes.
Fans who join the 50-50 Club will receive embroidered Jordan Brand team apparel, invitations to exclusive events, regular updates about the program and much more.
For more information or to sign up, fans may visit uhcougars.com/5050club or click here. To join the 50-50 Club, fans may call Cougar Pride at 713-743-GoUH (4687).
JOIN the FAST BREAK CLUB
Fans are invited to join the Fast Break Club to support Houston Women's Basketball. Fast Break Club members provide financial support directly to Houston Women's Basketball for needs beyond the program's operating budget. For more information about the Fast Break Club, click here.
STAY CONNECTED
Fans can receive updates by following @UHCougarMBK on Twitter and catch up with the latest news and notes on the team by clicking LIKE on the team's Facebook page at UHCougarMBK or by visiting the team's Instagram page at UHCougarMBK.
Fans can receive updates by following @UHCougarWBB on Twitter and catch up with the latest news and notes on the team by clicking LIKE on the team's Facebook page at UHCougarWBB or on the team's Instagram page at @UHCougarWBB.
Additionally, the Big 12 will explore establishing a football bowl game in Monterrey, starting in 2026. This would be the first bowl game ever held in Mexico.
"Mexico is a natural extension to the Big 12 footprint, and I'm thrilled to introduce Big 12 Mexico as the Conference's first-ever international presence," Commissioner Brett Yormark said. "Through Big 12 Mexico, our student-athletes will have the opportunity to compete in an international setting, and our Conference will have the chance to showcase our brand across Mexico."Leading up to the launch of Big 12 Mexico and throughout 2023, FOX Sports and ESPN will help seed the Big 12 product across Mexico and Spanish-speaking communities through their ESPN Deportes (U.S – based), ESPN Mexico and ESPN on Star+ (Mexico – based channels and OTT service) and FOX Deportes (U.S. – based) channels, which will air select Big 12 football and basketball games. Additionally, the Big 12 will look to secure for the first time Spanish radio broadcasts for Big 12 Football and Basketball Championships in 2023-24 and beyond and will implement a robust Mexico digital strategy.
The Big 12 Conference will team up with Mexico City-based live entertainment agency Zignia as a co-promotional partner. Zignia will support with marketing and sales of Big 12 Mexico events, as well as provide the Conference with their depth of resources. Additionally, On Location, an Endeavor-owned company, will assist with all school travel and packages while Endeavor will assist the Conference in all facets of its international digital strategy. The Big 12 Business Advisory Board will also continue to provide key insights and counsel as the Conference grows its presence in Mexico.
Beyond hosting Conference games across multiple sports, Big 12 Mexico will see the Conference execute a variety of community outreach programming, commercial partnerships, merchandise and activations. This includes the Conference partnering with notable musicians and artists and launching an influencer marketing campaign in the region.
Five current and future Big 12 Conference campuses – Baylor, Houston, TCU, Texas and Texas Tech - are located less than 400 miles away from Mexico, while the University of Oklahoma and Oklahoma State University have campus extensions in Mexico. Mexico City – the largest city in North America with a greater area population of over 22 million – has played host to MLB, NBA, NFL, and is home to the G League's Capitanes de Ciudad de México.
SUPPORT HOUSTON RISE
Join Houston Rise, a $150 million fundraising campaign for Houston Athletics dedicated to championship success in the Big 12 Conference.
Every Houston Rise contribution prepares our Cougars to compete and win when we start Big 12 competition in July 2023. Click here to rise and be counted.
JOIN the 50-50-CLUB
Fans are invited to join the 50-50 Club to support Houston Men's Basketball. 50-50 Club members help fund program necessities and enhance the experience for our student-athletes.
Fans who join the 50-50 Club will receive embroidered Jordan Brand team apparel, invitations to exclusive events, regular updates about the program and much more.
For more information or to sign up, fans may visit uhcougars.com/5050club or click here. To join the 50-50 Club, fans may call Cougar Pride at 713-743-GoUH (4687).
JOIN the FAST BREAK CLUB
Fans are invited to join the Fast Break Club to support Houston Women's Basketball. Fast Break Club members provide financial support directly to Houston Women's Basketball for needs beyond the program's operating budget. For more information about the Fast Break Club, click here.
STAY CONNECTED
Fans can receive updates by following @UHCougarMBK on Twitter and catch up with the latest news and notes on the team by clicking LIKE on the team's Facebook page at UHCougarMBK or by visiting the team's Instagram page at UHCougarMBK.
Fans can receive updates by following @UHCougarWBB on Twitter and catch up with the latest news and notes on the team by clicking LIKE on the team's Facebook page at UHCougarWBB or on the team's Instagram page at @UHCougarWBB.
– UHCougars.com –
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