Learfield offers numerous sponsorship opportunities including:
• Logo Rights
• Official Designations
• Promotional Opportunities
• In-Venue Advertising
• Radio Advertising
• Television Advertising
• Digital Advertising
• Print Advertising
• Serving Rights
• On-Site Activation/Fan Engagement
• VIP Hospitality/Access
SHANE HILDRETH
General Manager
Shane.Hildreth@learfield.com
713-705-3363
CARSON BOWERS
Senior Manager - Business Development
Carson.Bowers@learfield.com
254-405-2773
ADAM ROUSE
Manager - Business Development
Adam.Rouse@learfield.com
410-200-3928
BRANDON WHETZEL
Manager - Business Development
Brandon.Whetzel@learfield.com
713-385-3806
BRIANNA RHODES
Partnership Services Coordinator
brianna.rhodes@learfield.com
832-538-2884
WHAT is LEARFIELD?
Learfield, America's home for college sports, is the nation's leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., Learfield IMG College employs 700 people in nearly 100 offices throughout the U.S.
Learfield is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. Learfield produces nearly 30,000 hours of radio programming on the largest independent sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. Learfield is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit LEARFIELD.com
OUR PHILOSOPHY
We, at Learfield, pride ourselves on helping our sponsors reach their goals by maximizing their opportunity and sponsorship dollars through an integrated, clearly defined marketing and branding program. We work with you to develop and activate specific solutions that exceed the marketing initiatives of our partners and sponsors. Learfield understands the importance of strong collegiate partnerships and is selective about seeking those relationships. Our University and Conference partners are committed to academic and athletics excellence, but more importantly, are administered by individuals who share common commitments to professionalism, integrity, honesty and our passion for intercollegiate athletics within the framework of higher education.
Anyone can say they are innovative. Anyone can say they execute to perfection. We can and have done this for our partners. We work through three cornerstones of innovative execution - customization, creativity and communication.
CUSTOMIZATION
We understand that each company is different and has specific goals and measurements of success for corporate sponsorships. We carefully explore the needs of individual companies to determine if their key marketing challenges match up with our capabilities and offerings.
We begin with what's right in front of us. What areas do we have that are a good fit for your needs? Do we have a way to reach that new consumer you're targeting ? When we work with existing or potential corporate sponsors, we customize the sponsorship to maximize the investment of each unique sponsor. While the end result will reflect a clearly defined sponsor category, the components included in the program will vary from sponsor-to-sponsor.
CREATIVITY
We pride ourselves on creative thinking and developing ideas and programs to increase revenue for our universities through non-traditional programs. Through these strategies we find new and unique platforms for our sponsors to connect with the fans and the student population. We are always looking for ways to positively impact the greater community through these programs.
COMMUNICATION
At Learfield, we take pride in the relationship we have with our schools and our corporate sponsors. We are truly partners and all part of the same team. We value transparency, open, honest and frequent communication. We begin by listening to your needs and then working together to build solutions that are mutually beneficial for our schools and our sponsors. It is a true partnership. We hope you'll join us.