WHAT IS NAME, IMAGE, LIKENESS?
Under the guidance of State of Texas law and NCAA rules student-athletes can now engage in promotional activities using their Name, Image, and Likeness (NIL). Student-athletes may engage in promotional activities for businesses, products, and services. Examples of those activities include, but are not limited to, Â sponsored social media posts, selling autographs, modeling activities, running their own camps and clinics, endorsing businesses, making personal appearances, and promoting their own business or a family business.