LIFTOFF: Houston Name, Image, Likeness

Powered by the C. T. Bauer College of Business and Opendorse, LIFTOFF assists University of Houston student-athletes with their Name, Image and Likeness. 

LIFTOFF’s mission will be to serve Houston student-athletes with focused educational training on NIL rules, to lift their personal brands during their collegiate careers and to launch their post-graduate opportunities into the future. 

Located in the most diverse city in the United States and positioned in the fourth-largest media market in the country, the Name, Image and Likeness era will bring enhanced visibility to Houston student-athletes. 

UH partnered with the C. T. Bauer College of Business to utilize on-campus experts in entrepreneurship, business practices, financial management and personal branding. 

Bauer College is home to the Cyvia and Melvyn Wolff Center for Entrepreneurship, ranked No. 1 in the U.S. on The Princeton Review and Entrepreneur’s list of Top 50 Best Undergrad Programs for Entrepreneurs in 2021 (Top 10 since 2007; No. 1 in 2008, 2010, 2011 and 2020).

Through LIFTOFF, UH student-athletes have access to Opendorse Ready, the market-leading education platform on NIL. With Ready, Houston provides student-athletes with custom brand value assessments, live consultation sessions with industry leaders and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization and financial literacy from leading brands including Instagram, Twitter, the Players’ Tribune and Overtime. 

UH student-athletes continue to be equipped with Opendorse Social, the content sharing platform that has been utilized by the Athletics Department since 2019.  Since becoming an Opendorse Social partner, UH student-athletes have downloaded nearly 10,000 pieces of on-demand, high-quality photo and video content for their social media channels. 

UH also uses Opendorse Monitor to allow student-athletes a seamless option to disclose deals and monitor activity through an all-inclusive compliance dashboard. Opendorse Monitor is the compliance product athletes use to protect their brand. With Monitor, athletes can seamlessly disclose activities to simplify compliance and safeguard eligibility. Institutions are able to evaluate transactions and protect their interests.

Reach out! Student-athletes are ready and able to represent your businesses and promote your brands.

Need help getting in contact with a Houston student-athlete? Check out our NIL directory for those who have opted in to being listed here LIFTOFF Directory tab. Don’t see someone you want to connect with? You can still reach out to them directly.

Any Houston student-athlete that also wants to partner with you! You want to build your brand and they want to build their brand. Why not collaborate? 

Need help getting in contact with a Houston student-athlete? Check out our NIL directory for those who have opted in to being listed here LIFTOFF Directory tab. Don’t see someone you want to connect with? You can still reach out to them directly. 

Have more questions? Here are some Frequently Asked Questions.

About University of Houston Athletics
The University of Houston Department of Athletics sponsors 17 Division I sport programs and more than 400 student-athletes. It has been a proud member of The American Athletic Conference since the league's inception in 2013-14, claiming 29 conference championships and heightening its brand on a national stage during that time. The department claims 17 national championships, 157 conference championships and 1,040 All-Americans.

In September, the University of Houston accepted an invitation from the Big 12 Conference to become a full member. This leap to the Big 12 will have a humongous impact on our student-athletes exposure and public recognition. Now is the best time to partner with Houston athletes! 

The C. T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business as well as executive education and community engagement initiatives. The Bauer College is fully accredited by the AACSB International – the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C. T. Bauer College of Business.

Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams and hundreds of brands.