University of Houston Athletics
Allstate 'Nets' Deal with College Football Stadiums
9/8/2005 12:00:00 AM | Football
Sept. 8, 2005
HOUSTON, Texas - -- "Good Hands" to be featured on goalpost nets in college stadiums and televisions around the country, schools, students and fans reap the awards of new advertising deal --
College football fans across the country are sure to get a "kick" out of a first of its kind advertising program launched today by Allstate Insurance Company. Allstate's well-known "Good Hands" logo will be featured on the goalpost netting of more than 30 Division 1-A college football stadiums and seen by television viewers across the country. Terms of the contracts were not disclosed.
The Allstate nets made their stadium debut throughout Labor Day weekend as college football kicked off its 2005 season. Last Saturday, viewers were able to see that their favorite football teams are in "Good Hands" during the broadcast of the University of Oklahoma vs. Texas Christian University game and culminating that night at the University of Notre Dame vs. University of Pittsburgh game from Heinz Field in Pittsburgh, Pa.
"Whether it is redefining auto insurance with evolutions like Allstate® Your Choice Auto product or creative marketing approaches like the "Good Hands" field goal net program, Allstate continues to be an industry leader in innovations for our business and smart thinking on behalf of our customers," said Joseph Tripodi, Allstate's chief marketing officer.
At each participating university, Allstate will make donations to the school's general scholarship fund for each field goal ($300 per) and extra point ($100 per) that travel through an Allstate branded net during their home games.
Schools participating in Allstate's "Good Hands" field goal net program in 2005 are:
o Air Force o Arizona State o Army o Baylor o California o Colorado o Colorado State o Fresno State o Georgia Tech o Houston o Indiana o Iowa o Miami, Fla. o Missouri o New Mexico o Northern Illinois o Northwestern o Oklahoma o Pittsburgh o Purdue o Rutgers o Southern Miss o Syracuse o UAB o UCLA o Utah o Vanderbilt o Virginia Tech o Wake Forest o Washington St.
"Any time we get a quality sponsor like Allstate, it upgrades the quality of our program," said Art Briles, head football coach at the University of Houston. "It gives us more reason to stand tall and represent in a respectful manner. We're glad that (Allstate) feels good about our program to be a part of it. I just hope the `Good Hands' from Allstate will be catching a lot of Cougar footballs this season."
The momentous marketing coup is part of Allstate's comprehensive 2005 Bowl Championship Series (BCS) college football sponsorship. In addition to the innovative goalpost net signage, Allstate will also have a significant presence during this year's football season with a fan friendly mobile tailgate "Field Goal Fan-tastic" tour, a national consumer promotion that will award one lucky fan a trip to the BCS Championship Game, a new college football themed television advertising campaign and other ambient efforts to engage football fans at stadiums across the country.
Each week, the Allstate "Field Goal Fan-tastic" tour will visit a marquee college football game. The tour kicked off at the Miami-Florida State game on Monday, Sept. 5 and stops at major college tailgates each weekend during the season. Prior to each game, college football fans will have the opportunity to test miniature Allstate-branded goalpost nets by kicking field goals in a designated tailgate area. Allstate will randomly select one lucky fan to attempt a 20-yard field goal at halftime for a chance to win $6,000, half of which will be donated to the general scholarship fund of the winner's school of choice.
Allstate's goalpost net program is being managed by Van Wagner Sports Group's Dorna USA, the leading provider of in-game advertising.
Allstate's college football sponsorship of the BCS continues the company's move toward event and sports sponsorship activities that resonate with consumers, which also includes an official NASCAR partnership, race entitlement of the Allstate® 400 at the Brickyard® and sponsorship of the U.S. Olympic Team.
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 13,600 exclusive agencies and financial professionals in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. EncompassSM and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
